THE EFFECT OF ACADEMIC SERVICE QUALITY ON STUDENT SATISFACTION OF MANAGEMENT STUDY PROGRAM OUTSIDE THE MAIN CAMPUS TADULAKO UNIVERSITY MOROWALI REGENCY (CASE STUDY CLASS OF 2019-2021)

Abstrak

This study aims to determine the effect of the quality of academic services on student satisfaction. This type of research was quantitative. The population used in this study were 2019–2021 of management  students PSDKU UNTAD in Morowali Regency. The samples of this study were 73 respondents. The sampling technique used in this study was proportionate stratified random sampling. The data analysis technique used is multiple linear regression analysis. Based on the results of the F test, it shows that the quality of service consisting of physical evidence, reliability, responsiveness, assurance, and empathy has a simultaneous effect on student satisfaction Management Study Program PSDKU UNTAD Morowali Regency. The results of the T-test study find three variables that have a significant effect: physical evidence, assurance, and empathy. While the reliability and responsiveness variables have no significant effect on student satisfaction. Key Word: service quality, student satisfaction