CHANGES IN ENTREPRENEURSHIP PARADIGM MSMEs IN PALU CITY DURING THE COVID-19 PANDEMIC

Abstrak

This research discusses changes in the entrepreneurial paradigm in micro, small and medium enterprises (MSMEs) in Palu City during the COVID-19 pandemic, with a focus on the results and discussion regarding the Hands Up Community Profile (TDA) and the impact of the pandemic on MSMEs in Palu City. TDA is the largest entrepreneurial community in Indonesia which has noble values as a guide for its members. The culinary business type still dominates MSMEs in Palu City, even though turnover has decreased during the pandemic. The results of this research illustrate how MSMEs in Palu City have adapted to changes in the entrepreneurial paradigm during the COVID-19 pandemic. They have developed skills, adopted technology, improved business management, and relied on social media to survive and thrive. Support from the government and communities such as TDA will continue to help MSME growth in the future.