THE INFLUENCE OF FINANCIAL LITERACY, BUSINESS CAPITAL AND CREATIVITY ON THE SUSTAINABILITY OF MICRO SMALL AND MEDIUM ENTERPRISES IN BUNGKU TENGAH DISTRICT, MOROWALI REGENCY

Abstrak

Micro , Small and Medium Enterprises (MSMEs) have important role in Indonesian economy . However many MSMEs face challenge in guard sustainability his business . Study This aim investigate influence literacy finance , business capital and creativity to continuity MSME businesses in the District Central Bungku Regency Morowali . Research methods This use approach quantitative with technique data collection using questionnaire . Research sample consists of 100 respondents MSME businesses in the subdistrict Central Bungku Regency Morowali . Collected data analyzed use technique multiple linear regression For test connection between literacy finance , business capital , creativity and sustainability effort . Research results This showing that in a way simultaneous that is literacy finance, business capital and creativity influential significant to continuity MSME businesses in the District Middle Bench . Whereas in a way Partial literacy finance influential significant to continuity MSME businesses in the sub-district Benku middle . Business capital influential to continuity MSME businesses in the sub-district Middle Bench . Creativity influential significant to continuity MSME businesses in the sub-district Middle Bench . Study This give contribution in understanding about influencing factors continuity MSME businesses . Implications practical from study This is necessity effort For increase literacy finance , acquiring access to adequate business capital , and encourage creativity among _ owner or MSME managers . Expected results study This can become reference in development supportive policies and programs growth and sustainability of MSMEs in the District Central Bungku Regency Morowali Keywords : Literacy Finance , Business Capital, Creativity and Sustainability business